Privacy Policy

Last updated: May 6, 2026

This Privacy Policy describes how Nichols & Company(“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our websites or book our services. Nichols & Company operates the brands TourCWE, Forest Park Picnics, and the unified storefront at racon.tours.

By using our websites or booking our services, you agree to this Privacy Policy.

1. Information We Collect

Information you provide directly:

  • Name, email address, phone number, and mailing address when you book a tour, picnic, or gift card
  • Payment information (processed securely by our booking platform; we do not store credit card numbers on our servers)
  • Special requests, dietary restrictions, or accessibility needs you share with us
  • Communications you send us by email, web form, or phone
  • Marketing list opt-ins (when you choose to receive newsletters or promotional messages)

Information collected automatically:

  • IP address, browser type, device type, and operating system
  • Pages you visit, time spent, and links you click
  • Referring websites and search terms used to find us
  • Cookies and similar tracking technologies (see our Cookie Policy )

Information from third parties:

  • Booking details from Online Travel Agencies (Viator, GetYourGuide, etc.) when customers book through them
  • Reviews and ratings from platforms like Tripadvisor, Google, and OTA partners

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your bookings
  • Send confirmations, reminders, weather updates, and other operational messages about your booking
  • Respond to your questions and provide customer service
  • Send marketing communications (only if you have opted in)
  • Improve our websites, tours, and customer experience
  • Comply with legal obligations and enforce our Terms & Conditions
  • Prevent fraud and protect the security of our customers and business

3. Who We Share Information With

We share your information only with parties who help us deliver our services:

  • Bókun — our booking and reservation platform (a Tripadvisor company)
  • Payment processors — to securely complete your transaction
  • Online Travel Agencies (OTAs) — Viator, GetYourGuide, Tripadvisor, and other partners where you may have booked
  • MailerLite — to deliver booking confirmations and (if opted in) newsletters and promotional messages
  • Google Analytics — to understand how visitors use our sites and improve them over time
  • Government or law enforcement — only when required by law

We do not sell your personal information.

4. International Data Transfers

If you are located outside the United States (including the European Economic Area or United Kingdom), please note that information you provide is transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our services, you consent to this transfer.

5. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your information (subject to legal retention requirements)
  • Object to or restrict how we process your information
  • Withdraw consent for marketing at any time
  • Data portability — receive a copy of your information in a portable format

To exercise these rights, email us at [email protected]. We will respond within 30 days.

6. California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to delete it, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise CCPA rights, email [email protected] with the subject line “CCPA Request.”

7. Cookies & Tracking

Our websites use cookies and similar technologies for essential functions, analytics, and marketing. For details on what cookies we use and how to control them, see our Cookie Policy.

8. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Some tours have minimum age requirements (listed on each tour’s booking page). If you believe a child has provided us with personal information, contact us and we will delete it.

9. Data Security

We use commercially reasonable measures to protect your information, including encryption in transit (HTTPS) and access controls. No method of transmission over the internet is 100% secure, however, and we cannot guarantee absolute security.

10. Data Retention

We retain your information for as long as necessary to fulfill bookings, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are typically retained for 5 years for tax and accounting purposes.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent changes. Continued use of our services after changes are posted constitutes acceptance.

12. Contact Us

Nichols & Company
4303 McPherson Avenue
St. Louis, MO 63108
United States

Email: [email protected]
Phone: +1 314.312.3549